The PasQuali Paints Story and Mission in Myrtle Beach, SC

PasQuali Paints was founded by Anthony "Tony" Marra. The brand grew out of shared creative moments between Tony and his granddaughters. His youngest granddaughter, Salem, became the inspiration for the Luna Moth symbol, which represents her continuing influence through the company's educational mission. His other two granddaughters are honored through the Dual Hearts motif. The brand also raises awareness for mitochondrial disease through its support of the Cure Mito Foundation, making Salem's memory an active, living part of every project PasQuali Paints undertakes.

The Luna Moth is a primary symbol tied directly to Salem, Tony Marra's youngest granddaughter. It represents her continuing influence and is connected to the company's educational mission. Rather than allowing grief to remain static, the Luna Moth transforms loss into a forward-moving force, appearing across the brand's art, merchandise, and sustainability education efforts. It serves as a reminder that a loved one's story does not end, but continues to shape the work, the community, and the conversations that PasQuali Paints sparks through every creative gathering.

PasQuali Paints operates under a strict sustainability standard: every project must reflect the thoughtful use and reuse of materials. This means items originally destined for disposal, such as coastal debris and everyday discarded objects, are given new life as art. The guiding question the brand asks is "What else could this become?" This approach is not just an aesthetic choice; it is a core commitment that makes every creative act a form of environmental stewardship. Working along the South Carolina coast, where fragile habitats depend on responsible choices, makes this standard especially meaningful and urgent.

PasQuali Paints is rooted in Myrtle Beach, SC, and serves a broader coastal footprint that includes Pawleys Island, Surfside Beach, North Myrtle Beach, Murrells Inlet, and Georgetown. The brand also maintains a long-standing relationship with South Carolina State Parks, using those public spaces as community hubs for sustainable art projects and conservation education. Because large-scale original artwork can be difficult to transport, the most impactful projects are delivered locally, making this regional presence a deliberate and essential part of the service model.

Raising awareness for mitochondrial disease and supporting the Cure Mito Foundation is central to the PasQuali Paints mission. The brand uses its platform, its art projects, its custom painting kits, and its community events to keep the conversation about mitochondrial disease visible and active. The Luna Moth symbol, tied to Salem's story, appears across the brand's work as a constant reminder of this advocacy commitment. While the specific mechanics of the financial partnership with Cure Mito are not publicly detailed, the cause is woven into the identity of the brand rather than treated as a separate initiative.

PasQuali Paints works with a wide range of groups, including families and neighborhood gatherings seeking multi-generational connection, nonprofits and charities looking for participation-led fundraising experiences, businesses seeking meaningful community sponsorship opportunities, and publishers or state park systems that need conservation education content. The brand is especially well suited to organizations that want more than a passive transaction; the participation-first model means every group becomes part of the story being created, rather than simply receiving a finished product.